Cape Solutions UK
Legal

Privacy Policy

Last updated: 7 July 2026

Cape Solutions UK (“Cape Solutions”, “we”, “us”, or “our”) provides outsourced sales and customer service professionals to UK and EU businesses. This policy explains how we collect, use, and protect personal data when you visit our website, contact us, or engage with our services. We are committed to handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Cape Solutions UK is the data controller for the personal data described in this policy. If you have any questions about this policy or how we handle your data, you can contact us at info@capesolutionsuk.com or by phone on +44 (0)20 4514 8725.

What data we collect

We collect the following types of personal data:

  • Contact and enquiry data: information you provide when you submit a form on our website, book a call, or otherwise get in touch, such as your name, email address, phone number, company name, and the service you are interested in.
  • Recruitment and vacancy data: if you apply for a role advertised on our site, we may collect your CV, contact details, and other information relevant to your application.
  • Usage data: information collected automatically as you browse our website, including via cookies and similar technologies, such as your IP address, browser type, pages visited, and how you arrived at our site.

How we use your data

We use the personal data we collect to:

  • Respond to your enquiries and provide the information or services you request;
  • Deliver and manage our outsourced staffing services to clients;
  • Process job applications for advertised vacancies;
  • Send you marketing communications, but only where you have consented to receive them;
  • Understand how visitors use our website so we can improve it; and
  • Meet our legal and regulatory obligations.

Our lawful bases for processing

Depending on the activity, we rely on the following lawful bases under UK GDPR:

  • Consent — for example, when you agree to receive marketing communications or when non-essential cookies are set;
  • Contract — where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you;
  • Legitimate interests — for example, responding to enquiries, improving our website, and keeping our records secure and up to date, provided this does not override your rights; and
  • Legal obligation — where we need to process data to comply with the law.

Who we share your data with

We do not sell your personal data. We may share it with trusted third parties who help us run our business, including:

  • Form processing and workflow automation providers, who help us route and manage enquiries submitted through our website;
  • Advertising and analytics providers, including Google Ads conversion tracking, which helps us understand and measure the effectiveness of our marketing; and
  • Professional advisers and service providers (such as IT and hosting providers) who support our day-to-day operations.

Any third party we share data with is required to keep it secure and to use it only for the purposes we specify.

International transfers

Cape Solutions UK works with a team based in South Africa as part of our operating model. Where personal data is transferred outside the UK, we put appropriate safeguards in place, in line with UK GDPR requirements, to ensure your data continues to be protected to a standard equivalent to that provided in the UK.

How long we keep your data

We keep personal data only for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. Enquiry and marketing data is generally retained for as long as you remain a prospective or active contact, and is deleted or anonymised when it is no longer needed.

Cookies

Our website uses cookies and similar technologies to make the site work properly and to help us understand how it is used. This includes advertising cookies used for Google Ads conversion tracking, which allow us to measure the performance of our marketing campaigns. You can control or delete cookies through your browser settings at any time; please note that disabling certain cookies may affect how the website functions.

Your rights under UK GDPR

Subject to certain conditions and exemptions, you have the right to:

  • Access the personal data we hold about you;
  • Have inaccurate personal data corrected;
  • Ask us to erase your personal data;
  • Restrict how we use your personal data;
  • Receive a copy of your data in a portable format; and
  • Object to certain types of processing, including direct marketing.

To exercise any of these rights, please contact us at info@capesolutionsuk.com. We may need to ask for information to confirm your identity before responding.

If you are unhappy with how we have handled your personal data, you also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection, at ico.org.uk.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any changes will be posted on this page.

Contact us

If you have any questions about this privacy policy or how we handle your data, please contact us at info@capesolutionsuk.com or +44 (0)20 4514 8725.

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