ICP-first research
Account and contact selection follows the characteristics, triggers and personas your team has agreed, rather than a generic bought database.
Outsourced SDRs
Dedicated Outsourced SDRs Based in South Africa — Pipeline Without the UK Payroll
A dedicated sales development rep who works inside your stack, your CRM and your sequences, on your hours, managed day to day by you. Rather than an agency running a campaign on the side with no named headcount, you get one professional whose whole job is your outbound: prospecting across calls, email and LinkedIn, building lists against your ICP, qualifying interest and booking meetings your closers actually want to take.
£1,200–£1,600Monthly dedicated seat
Who This Is For
Built for businesses like yours
This is for founders and sales leaders at UK and EU B2B companies, SaaS and software businesses, technology and IT firms, professional services, and construction and manufacturing suppliers, who need consistent outbound but cannot justify, or wait out, a UK SDR hire. If you are carrying prospecting yourself, or your AEs are losing selling time to list building and first-touch outreach, a dedicated offshore SDR gives you a steady top of funnel without adding a UK salary. Whether you are building an outbound motion from scratch or reinforcing one that keeps stalling, the SDR works as part of your team, not as a black-box campaign you cannot see into.
The Challenge
Sound familiar?
Outbound breaks in predictable ways. When the founder or an AE owns prospecting between deals, it stops the moment a deal gets busy, so pipeline arrives in waves and dries up exactly when you need it. Agencies promise activity but give you no dedicated headcount, no visibility into your CRM and a script that never really learns your product, so the meetings they book are often the wrong ones. Hiring in-house adds recruitment, employment, tools, management and ramp costs, then repeats that work whenever the role changes hands. Meanwhile lists go stale, follow-up lapses after a single touch, and the CRM stops telling you the truth about what is really in the pipeline.
What You Get
Everything your team needs
01
Multi-channel prospecting
Coordinated outbound across calls, email and LinkedIn, sequenced the way modern SDRs work, so prospects are reached where they respond rather than through a single channel that is easy to ignore.
02
List building and ICP research
Target-account and contact research built around your ideal customer profile, buying triggers and personas, so the list is a deliberate reflection of who you sell to, not a bought database sprayed at random.
03
Meeting booking and qualification
Interest qualified against an agreed framework, whether that is BANT, MEDDIC-lite or your own criteria, so meetings dropped into your AEs’ diaries have real fit, need and timing behind them.
04
CRM hygiene and reporting
Every touch, outcome and next step logged in your CRM, with activity and conversion reported back, so you can see exactly what is working and pipeline reflects reality rather than optimism.
05
Follow-up discipline
Structured, multi-touch follow-up over days and weeks, so the not-right-now prospects who make up most of your pipeline are nurtured to a meeting instead of dropped after one attempt.
06
Pipeline consistency
A predictable block of outbound capacity every day, so top of funnel keeps building through busy delivery weeks instead of collapsing the moment your team gets stretched.
Outsourced Lead Generation UK
Lead generation run as a sales function, not a list hand-off
Outsourced lead generation can mean anything from buying contact data to receiving a spreadsheet of names labelled as leads. A dedicated SDR model is more accountable. The rep researches accounts against your ICP, identifies relevant people, runs coordinated phone, email and LinkedIn outreach, records every outcome in your CRM and qualifies interest before a conversation reaches sales.
The distinction matters because a contact is not a lead and a reply is not automatically an opportunity. We agree what sales will accept, including account fit, problem, seniority, timing and the purpose of the next meeting. Your SDR then works towards that shared definition and learns from the meetings your team accepts or rejects, so targeting and qualification improve rather than resetting each month.
Multi-touch outreach
Calls, email and LinkedIn work together over a realistic follow-up period, giving relevant prospects more than one chance to engage.
Qualification sales can inspect
Meeting notes and acceptance criteria stay in your CRM, allowing managers to review quality instead of trusting a monthly lead total.
Outbound Calling & Telesales
Telesales capability delivered through the right dedicated role
Cape Solutions does not sell a separate standalone telesales service. Outbound calling is delivered through a dedicated SDR or appointment-setting role because the job needs context around who is being called, why the conversation matters and what a good next step looks like. That prevents calling activity becoming disconnected from the pipeline it is meant to create.
An SDR is the stronger fit when the work includes account research, multi-channel prospecting, qualification and pipeline creation. An appointment setter is often cleaner when the audience and offer are already defined and the main objective is consistent calling, objection handling, follow-up and diary booking. In both cases, the person works UK-aligned hours inside your CRM and represents your business as a named member of the team.
Live UK-hours calling
Cape Town's one-to-two-hour difference supports calls through the normal UK business day without requiring a permanent night shift.
A trained, consistent voice
One dedicated person learns your offer and objections instead of rotating between unrelated scripts and campaign queues.
Calling connected to follow-up
Outcomes, callbacks and next actions remain visible in your sales process so conversations continue rather than disappearing after one attempt.
Our Process
How it works
01
Understand
We learn your product, ICP, personas, buying triggers, sales motion and the qualification bar your closers hold, so we know exactly what a good meeting looks like for your team.
02
Tailor
We shape target-account criteria, channel mix, messaging and your sequences and cadences around your market and deal size, agreeing the qualification framework and handover rules upfront.
03
Train
Your SDR is onboarded on your product story, objection handling, CRM, sequencer and data tools, so they represent you credibly and work inside your stack from the first week.
04
Deploy
They begin prospecting, qualifying and booking meetings, with output reviewed against the agreed activity, quality and pipeline measures as the role ramps.
Why Outsource
Why an Outsourced SDR Instead of an Agency or an In-House Hire?
An outsourced SDR gives you the dedication of an in-house hire without carrying every recruitment, employment and workspace task internally, and the accountability an agency campaign rarely provides. Unlike an agency, you get one named rep working inside your CRM and sequences, managed day to day by you, not a shared pool running someone else’s playbook. Cape Solutions handles recruitment, training, HR and payroll while you direct the work. You keep account context in your systems and pay the published £1,200–£1,600 monthly seat fee after setup.
What Clients Say
“They quickly integrated with our team and took the time to understand our offering, our target clients, and the landscape we operate in. Their team has helped us build a stronger pipeline through consistent outbound outreach, lead qualification, and professional engagement with potential partners and clients... Since partnering with Cape Solutions, we’ve seen a noticeable improvement in our outbound activity and the quality of opportunities being passed through to our team.” — Scott-Ashley, Blott
FAQ
Common questions
An agency retainer typically gives you shared campaign resource with no dedicated headcount, running their own process outside your systems. You get a single named SDR who works inside your CRM and your sequences, learns your product properly, and is managed day to day by you. That means deeper product knowledge, full visibility of activity in your own stack, and accountability for the meetings booked, rather than a black-box campaign you cannot see into.
You do. Your SDR works as a dedicated member of your sales team and takes daily priorities, targets and coaching from you, exactly as an in-house rep would. Cape Solutions handles their recruitment, training, HR and payroll in the background, so you direct the outbound without carrying the employment overhead.
Typically two to three weeks. We onboard your SDR on your product, ICP, messaging, CRM and sequences before they go live, following our Understand, Tailor, Train and Deploy process, so they reach consistent output far faster than the several months an in-house SDR commonly takes to ramp.
Yes. Your SDR works inside your CRM, sequencer, dialler and data tools using access you control, so prospecting, notes, sequences and handovers all stay in the systems your team already uses. There is no separate silo and nothing to reconcile afterwards.
Our team is based in Cape Town, which sits just one to two hours ahead of the UK, so your SDR works a full overlap with your business day. Calls, email, LinkedIn outreach and handovers to your AEs all happen live during UK hours rather than being left overnight.
If a rep is not the right fit, we provide replacement cover and onboard a new SDR at no additional cost, so you are not left exposed. Our engagement is flexible with no long lock-in, and because we retain the process and training, a replacement ramps quickly rather than starting from scratch.
Your SDR works inside your own CRM and tools using access you control, so prospect and account data stays in your environment. They are trained on your data-handling rules and UK GDPR expectations, work from our managed Cape Town office rather than unsecured home setups, and we are happy to sign an NDA or data-processing agreement.
Cape Solutions charges a £1,500 setup fee and £1,200–£1,600 per month for a dedicated SDR seat. Compare that with your own UK salary, employer costs, tools, recruitment, workspace and management assumptions. We charge for a named professional on a monthly basis rather than per meeting or per lead.
Yes. Lead generation is delivered through a dedicated SDR who researches accounts, runs phone, email and LinkedIn outreach, qualifies interest and records everything in your CRM. We agree what your sales team considers an accepted lead or meeting before activity starts, so the work is measured against pipeline quality rather than a list of contacts.
Outbound calling and telesales activity is provided as part of a dedicated SDR or appointment-setting role, not as a separate standalone service. We choose the role around the work: SDR when research and multi-channel qualification are central, appointment setting when the audience and offer are defined and the priority is calling, follow-up and diary booking.
Ready to Build Pipeline Without the UK Payroll?
Let’s put a dedicated SDR to work inside your stack, building consistent outbound and booking meetings your closers actually want to take.